Analytics, in detail — and how to turn it off

Why we measure anything

PeakOrSkip is a small site making a specific bet: that a PEAK/MAYBE/SKIP verdict, built from real thresholds rather than a raw forecast, is worth more to someone planning an expensive day out than a weather app is. We don't know if that bet is right without looking at how the site actually gets used.

Concretely, analytics is how we find out things like: which mountains people actually check before which hubs, whether visitors trust a verdict enough to read the reasons behind it or bounce off the page immediately, whether the methodology page gets read at all, and whether the site is worth the time it takes to keep it accurate. None of that is guessable from the outside — a page that looks fine can still be quietly useless, and the only way we'd know is aggregate numbers about how it's used.

That's it. This isn't ad-funded, there's no marketing funnel, and nothing here is optimised to keep you scrolling. It's one signal: is this thing useful, and to whom.

What Google Analytics sees — and doesn't

When analytics is running for your browser, GA4 sees, in aggregate:

• which pages you viewed, and roughly how long you stayed
• an approximate, city-level location, from an IP address Google anonymises before storing
• the general kind of device and browser in use
• the site or search engine that sent you here, if any

It does not see, because the site never collects it in the first place:

• your name or email address — there is no sign-up, login, or form on this site
• your exact location — nothing more precise than the anonymised, city-level estimate above
• anything you type — there is nothing on the site to type into

Otherwise: nothing

Outside of Google Analytics, this site makes no external requests and runs no other client-side JavaScript. That's an unusual claim for a website in 2026 and it's true of this one: no font CDN, no embedded widget, no chat bubble, no ad network, no tracking pixel from anyone else. The two small scripts beyond GA4 — the one that shows and dismisses the notice at the bottom of the page, and the toggle below — run entirely in your browser and never send anything anywhere. If you disable JavaScript entirely, the site still works; you'll just always see the notice bar, since nothing will be there to dismiss it or to check your preference.

What we store, and where

Your analytics preference lives in this browser's localStorage, not a cookie, and not on our servers — we never see it, and it never leaves your device. It exists purely to answer one question the next time a page loads: should this browser load Google Analytics or not. It is not itself a tracking mechanism, and turning analytics off does not create some other record that you opted out.

Turn analytics off

This is a per-browser, per-device setting. Opting out here only affects the browser you're using right now — a different browser, or the same browser on a different device, keeps its own preference until you change it there too.